Google, we all know, is one of the best Internet search engine. Its search service has now become a big user of blogs for communication among its employees and manager. This is due to the company’s acquisition of Pyra Labs, the creator of the Blogger Web Log Service. The search company Google, while acquiring Blogger, implemented an internal blogging system, which is known as Intranet blogs. The main function of such type of blogs are to keep track of the notes & minutes of the meeting, share diagnostic information, trade bits of software codes, and keep everyone updated on their activities. This is the starting of potential business opportunity of the company, as felt by the Product Manager Jason Goldman of Google. The motto of the IT companies are to do more work with less input, thus the concept of intranet will be very much fruitful for such companies.

The acquisition of Pyra Lab as mentioned earlier will make Blogging a profitable concept, and through this Google will make profits in some form or other. Google is very much capable of building a weblogging tool of its own as they can get the blogger name and blog spot with a built in client base. All this started with the purchase of Deja.com a source of collected usenet data, followed by Google News portal, which mainly concentrates into the current news. And now with the purchase of weblogging tool and host, Blogger and Blog Spot, it is very clear that Google is centralizing the data in addition to centralizing data search, thus controlling both the source and dissemination of data.