Blogs, as already defined numerous times, are informal websites where people post their stories, opinions and links, which are often updated on a daily basis where the most recent entries takes the forefront, relegating the old entries to online archives simultaneously. These personal diaries have changed into tools for knowledge sharing, public education, customer service, journalism, and community building & marketing. In one term, such tools are referred as Learning Circuits.

 Learning Circuits blog started in April 2002, with the mastermind of Peter Jackson, Tom Barron, ClarkeQuinn, Bill Horton, Kevin Wheeler, Ellen Wagner, Margaret Driscoll, Allison Rossett, Richard Clarke and Jay Cross. But subsequently the blog came to a halt because of the advancement of technology. However, it again started to grow with the innovation of sharing comments on it. Now bloggers get them linked to one another for the purpose of getting feedbacks. In some cases many of the blogs are syndicated, wherein the blogs entries are automatically moved to a consolidated blog. The concept of blogging is “sharing one another’s’ ideas and thoughts.” In order to express and emphasize personal views, in many cases authors just quotes another author/s’ blog entries or writing. The main implications of the blogs that can be felt today are bullet-listed below.

• Traditional content suppliers will face substantial pressures to respond
• The contents can be decentralized and distributed.
• The user is in control

Mostly the expectation of the people is to make a conversation rather than to attend lecture.