Mark Cuban, owner of the Dallas Mavericks Basketball team, made a personal blog site known as Mark Cuban blog. Representing his blog on the Internet Mark Cuban said, “I started the blog because I was tired of giving in-depth responses to a media question only to have the result be what the reporter or columnist intended to write and I was just fodder to help them make their point. With the blog, I can present my position on a topic in its entirety and not have to worry about how they condense a two-hour conversation into 500 words.” Marc Cuban said that he was tired of reading incomplete information or misinformation about what he was doing in the sports media. With the help of blog he wants to get the fact out to the people. According to him, now-a-days everyone with any awareness of the Internet from a business perspective is aware of blogs. So the issue is “If you write it, will they come”? So it is one thing to write a blog to set the record straight, but if you have no one reads the blog, it’s not worth the effort.

In his blog, Mark Cuban tells stories about how Dallas Morning News columnist Kevin Blackstone blatantly misquoting him and Chicago Tribune’s Sam Smith starting rumors about Cuban talking to Pat Riley about a coaching job. Before creating his own blog there was no way to clear his point of view towards world. So the blog helps him to clarified his difficulties and make readers to establish a direct contact with him through his blog.