Yahoo, a search engine industry, launched Yahoo blog servers as an outlet for Yahoo Search engineers and insiders to communicate with their users. The yahoo blog site gave a statement in their inaugural post indicating the idea behind Yahoo Search’s blog launch – “this blog is designed to provide a window into what our team is thinking and doing, in their own words”. The blog presence comes just 6 months after the launch of Yahoo Search using their proprietary algorithms and spiders. Yahoo gave a statement by explaining why they launched their own blogs – “search seems to increasingly be on a lot of people’s minds: users, webmasters, Internet companies, journalists, marketers, industry analysts, and investors alike all share a greater interest in the search industry than at any other time in the Internet's history.”

It is common in competitive markets that when one company does something innovative, the rest of the players in someway emulate it. When Yahoo launched its Yahoo blog the competitors of yahoo blamed that yahoo is about to break into the Blog market and perhaps dominate, taking advantage of Goggle’s Blogger being overrun with blogs without a sound customer service program or feeling of community. But yahoo did not worry about it, as it is a common fact in business.

A user can use the yahoo blog through blog.yahoo.com and blogs.yahoo.com; both are active URL for Yahoo blog.